Are you getting what you expected from your employees?

Tags

, , , , ,

Why are my employees not getting their responsibilities completed? In a recent conversation, with a business owner, the frustration of working with their employees has hit an all-time high. Their desperation was clear in the tone and volume of the discussion. “I just don’t get it!!! We work hard to create job descriptions with responsibilities and requirements of what needs to get done. But we still run into the same situation, time after time. They just don’t deliver when I expect it to be delivered.” Did you catch that? Right at the end, there is a clue for the reason on why the relationship was so strained with their employees. Let me share another personal experience I have had with my kids. My wife and I created a chore list for our kids as they were growing. We did this to help teach responsibility and hope to create a good work ethic. We make them purchase their own “fun” items when it is something they want that is outside of birthdays and other holidays. One of the chores was for them to keep their room clean. And as happens in virtually every home… the communication wasn’t exactly clear. You see, the chore to keep their room clean was something we expected to have cleaned and then kept that way. We wanted to room to stay relatively clean on a daily bases. However, our expectations were not the same as what our kids decided the expectations should be for keeping their room clean. You see, if they cleaned their room once a month, they had fulfilled their responsibilities. We obviously, didn’t agree with that conclusions. The lesson – Responsibility and Expectations are two separate things. We often perceive that everyone else is going to be just like us. They will think like us. They have the same background and thus when given a responsibility, will respond with the same expectations on how to complete that responsibility. NOTHING could be further from the truth. But we just assume and don’t ask and the end result is frustration, and strained relationships with all those you come in contact. Now that we can see the problem, the questions is how do we solve or sometimes salvage the relationship once it has become strained. There are two specific paths through which you may need to walk through. The first path is proactively preventing the expectations from being misunderstood in the first place and then next is salvaging the situation once something has been misunderstood. Fixing your misunderstandings: First, you need to listen. Process for listen starts with a review of the responsibilities, to ensure that they are clearly understood. Next, ask how they think the responsibility needs to complete? When will it be completed? What they plan to do in order to accomplish the responsibility? Second, be responsible and take the initiative to clearly lay out your own expectations. It is a matter of having another understand the way in which the responsibility needs to […]

Are you getting what you expected from your employees? is republished from mastermindseo.org/news

from MasterMindSEO – Feed http://mastermindseo.org/getting-expected-employees/

Getting to the Emotional and Logical Value Greater Than Your Asking Price.

Tags

, , , , ,

Is the Investment to Purchase your Product Priceless? Welcome, if you are landing on this article and haven’t read the first two about creating the relationship and creating compelling reasons to purchase your product you can click the links. Phase 1: Creating the Relationship. Phase 2: Creating a compelling reason to buy. As you walked through the decision process with your buyer you will note that there are a couple of things that seem to be coming up again and again. The problems that you are solving are going to be either a logical problem (is it logical to purchase the product?) or emotional problem (is the product going to solve my emotional challenge?) To put this a different way, if the buyer is going invest their dollars with you will there be enough value for the MSRP to be ok? Here is where the test of your offer meets its first challenge. If you were able to create the emotional and the logical value high enough, where the customer believes the MSRP is under the perceived value they will jump through all types of hoops to hand over their money. If they believe that you are the only one that can solve this issue there will be no objections and they will purchase willingly. If however, you haven’t been able to answer both the logical and emotional questions, there will be objections that you will need to overcome. Let’s break down the Logic and the Emotional points of the sale and what that actually means. Logical Value Logic is one of the first parts of the brain that operates but may not be the first thing to create a buyers desire to make that purchase. It will, however, wake the buyer up in the middle of the night, in a panic, asking how am I going to pay for what I just purchase? They may also wake up thinking of the return on the investment and realize it was a poor choice to make that purchase. So while we all may know that emotion is the primary reason a buyer make the decision to purchase, logic will allow them to feel good about themselves and the purchase once the emotion has worn off. Think back to one of your many purchases. I would be willing to say that everyone that is reading this has, at one point in time or another, experienced buyer’s remorse. If we are to dissect why you felt bad, it is usually due to either the fact you could not afford to make that purchase or that you found it wasn’t as highly valued as you perceived it to be. Point in this is that the investment a buyer makes must meet the minimum logical perceived value. To avoid this mistake, be sure to include the financial value within the 2nd phase of the sales process. Emotional Value In emotional buyer’s, we discuss the different emotional reasons a buyer will make the decision to purchase. As an overview […]

Getting to the Emotional and Logical Value Greater Than Your Asking Price. See more on: MasterMind Digital

from MasterMindSEO – Feed http://mastermindseo.org/getting-emotional-logical-value-greater-asking-price/

Why is someone going to purchase your product or service?

Tags

, , , , ,

Creating a Compelling Reason to Purchase Your Product. This is the next phase in the buying process. If you missed the first part of building a relationship with your customer, click here to see the first phase of the buying process. Once you have established the relationship with your customer you now need to take them through the process of understanding your product and why your product will take care of their problem, pain point, or challenge. The need to have your core values in place comes up once again. It will directly influence what you say when discussing your product or service. For example: if your core value is to increase your bottom line you will stop at nothing short of illegal to kill off your competition but if your core value is to have the customer find the best possible solution you would be willing to offer a someone else’s product or service to the buyer. These two opposite extremes will dictate your sales copy, your Features and Benefits, and how all of this is presented. Be careful as you proceed that your moral compass is aligned correctly. You can have tons of success and make a fortune but at the end of the day, if you have [manipulation article hyper link] manipulated your customer you cannot create a legacy you can be proud to leave behind. That said here is how the process works. Your customer is looking for two things, an emotional reason to say yes and then a logical reason to say yes. It now becomes important when crafting your message to walk the customer through all the questions that they will possible raise in why they need to purchase or why you are the only option. The format goes as follows: First, identify the problem that the buyer is experiencing. You then offer the solution to that problem. This process would be repeated as many times as you can identify the problems and the solution that your product offers. There are literally 100’s of 1000’s of examples all over our world in the form of marketing. Weight loss is an easy one to pick on so let’s go there. In this old ad, they hit a couple of problems within the first line. “Excess weight may ruin your health and your looks too.” Problem 1: You aren’t health.  Problem 2: You don’t look good.  Solution: Lose weight. Support 1: Others did it so you can too. Support 2: No risk, money back. There are so many other Problem > Solutions built into the copy. As you dig you can find the support evidence of how it changed others’ lives, it is safe and approved by doctors, and on and on. It also identifies other common problems that come along with dieting, such as starvation and the solution is that you don’t have to starve yourself with this product. If you continue to dissect the ad you will see that the core of this could […]

Why is someone going to purchase your product or service? See more on: MasterMind SEO

from MasterMindSEO – Feed http://mastermindseo.org/someone-going-purchase-product-service/

Building a Relationship with your customers.

Tags

, , , , ,

Creating the buying experience by understanding the buying process. I have seen many, many, many sales pitches over my life. I am always fascinated by the approach that the sales person takes in order to make the sale. I have come to the conclusion that the foundations of the sale are always going to be exactly the same but the delivery will always be unique to you. That uniqueness stems from your business mission statement, core values, avatar, and business model.  So while many of coaches adhere to a specific selling model they often forget that the foundations of the sale are what built that model. If you want to change the world and offer a different approach, one that gains customer loyalty and passionate followers read on to discover how to create the foundation. Are you building the Relationship? The first step in any sale is always the relationship. You cannot get to a substantial purchase without creating the relationship with your customer. Now, granted the price of an item will directly in affect the depth of the relationship. For example, someone coming in to purchase a $5 trinket from a street seller isn’t really interested creating a relationship with that seller. It is just too low of a price point to really matter much. If; however, you are building a brand, you are creating a consulting relationship, or offering a course the relationship with your buyers becomes of utmost importance. How do you build a relationship with your customer? We have all heard this but will often just breeze by the thought that the relationship must be built. If you have been in or around sales training the most common phrase is that the buyer needs to “know, like and trust you.” What does that even mean? Let’s break in down in a different format, so that we can maybe find a little more clarity. Are you Listening? In order to break this down, we have to create a base off which to build that relationship. While this seems insanely simple we often miss this simple point…. You LISTEN. Listening to your buyer seems counterproductive. After all, you are not telling them about how great your widget is or how much you are going to change their lives.  Trust me… this one step alone can help you increase your sales in ways that you can’t even image. You will be able to learn what makes them tick, what are the pain points, what problem that if solved will change their life forever, or just what their need is. When you ask the question and then listen you are creating the first step in the relationship, you can create the commonality that is needed in every relationship. If through this you are able to share a big old belly laugh and something that is a deep intimate emotional experience, you have gained something in common which then leads to trust. Do they Trust you? Trust is that ever evolving item that […]

The blog post Building a Relationship with your customers. was originally published to http://mastermindseo.org

from MasterMindSEO – Feed http://mastermindseo.org/building-relationship-customers/

Emotional Buyers – Why Your Customers are Buying!

Tags

, , , , ,

We all seek to understand exactly why our customers purchase from us. What makes them tic? Why do they purchase from us or from any for that matter? 100’s of books are written on buyers psychology, or making the perfect pitch in order to get the customer to purchase. It is actually not all that complicated to explain but might be a little more difficult to implement consistently. The key to getting your customers to buy is getting them to feel the direct link to your product through their emotional. This doesn’t mean you manipulate them but there is no doubt that using emotion to influence is an effective tool to increasing sales. Fear Of all the emotions used to create sales this is by far the most over used tactic. 2016 was one of the most brutal presidential election the US has seen. There were more fear messages presented to the American People than I can ever recall. The use of the message to create a fear of absolute doom in order to sell the presidency was actually pretty disgusting. All parties involved were incredible passionate and their pleas created splits in the general populations. Why do we bring this up? Simple to prove that the power of Fear as emotion is more intense and last longer than any other. Currently, as of Feb 2017 the messages are still echoing and the passion is still flowing from the political parties. In selling there are multiple ways to use Fear as an emotional tool. For example: Fear of loss, Fear of looking bad, Fear of being left out, Fear of not belonging, etc. To use fear effectively is to build a strong brand, to abuse the fear emotion is the best way to end the life of your product much younger than it should. Security This emotion is something that is often coupled with fear. By using this product x you won’t have to worry about this fatal flaw in your life. We often see this in the Home alarm commercials. Some masked villain is about to break in to do harm, scared away by the alarm. Other phrases say that you can rest securely knowing someone else is watching out for you. This works great for some products and not so well for others. It is an emotion that does lead to more sales or closing the sale. Excitement Every year in January and February we have an series of events in the US that draws more excitement than any other event. The weekends leading up can only be expressed in an absolutely frenzy of excitement. Fans of their favorite team anticipate this excitement as their home team advances. The home town of the winner of the Super Bowl is an absolute mad house of excitement. When selling there are multiple ways to create this excitement. It can come through your ad copy, through others that are purchasing, or something as simple as a once in a lifetime contest. […]

Emotional Buyers – Why Your Customers are Buying! See more on: http://www.mastermindseo.org

from MasterMindSEO – Feed http://mastermindseo.org/emotional-buyers-customers-buying/

WordPress Security-How To Keep Your Website Safe Online

Tags

, , , , ,

Are you unintentionally helping cyber criminals distribute malicious code to your customers, friends and family through your website? Read on to find out, and how to prevent it. (Or Click Here to get your site tested for FREE) As scary as the thought may be, more and more WordPress websites are being found silently distributing malicious code because they’ve become infected with website malware (malicious software) under the radar of the site owners and administrators. It’s true, 30,000 new websites are identified EVERY DAY distributing malicious code to their visitors! (according to Sophos Labs) The majority of these 30,000 sites belong to ordinary small businesses. It’s not that the cybercriminals are targeting each specific small business they infect. Instead they have created automated tools that crawl the web for vulnerable sites. If a vulnerable site is found, these programs will automatically infect the host site and begin sending out more copies of itself to any passers by. Thus these automated programs, or “bots” can spread and infect many sites secretly before they are detected. Just 5 years ago, these malicious bots played a much smaller role on the web so malware infections on WordPress websites were a less common problem. But over these last few years, malicious bot traffic has increased to a whopping 30% of all web traffic! (According to Incapsula) Here at HogTheWeb.com our security team has noticed this increasing trend as well. When looking at the statistics from one of our clients websites that is protected by our Firewall, we can see that almost HALF of the traffic coming to this site had to be blocked because it was detected to be malicious. That client was very happy that she had our firewall in place, otherwise her site would have almost certainly become infected. If you’re concerned if your WordPress website is vulnerable or already infected, you can get a free scan by the HogTheWeb security team HERE. Here are the top 5 basic steps you can take to ensure your WordPress website is protected from such intrusions. 1. Keep Your WordPress, Plugins, and Themes All Up to Date One of primary reasons that developers come out with updated versions of their software is because security vulnerabilities are detected and must be patched and closed to prevent intrusions.  If you don’t keep your site software up to date, then you aren’t closing these security holes that will inevitably be entry points for malware. Did you ever notice that after you do a lot of site updates some of the things on your site get out of whack? This is a common grievance of WordPress users. This is due to the fact that every plugin and theme, and WordPress itself is developed by a totally different team of developers, and each configuration of the hundreds of plugins and themes has never been tested with the updated code before they take it live. So your site ends up being the test site for your particular configuration of plugins and themes. Unfortunately this […]

The following article WordPress Security-How To Keep Your Website Safe Online was originally seen on www.mastermindseo.org

from MasterMindSEO – Feed http://mastermindseo.org/wordpress-security-keep-website-safe-online/

Visme Review-Best Infographic Software I Have Found

Tags

, , , , ,

I really do love using Visme. It is a super easy to use program. I highly recommend anyone who is looking to make a fantastic graphic, presentation or infographic to look into using Visme. Not being a photoshop pro, I always thought making great graphics was not in my wheel house. I had to wait days on Fiverr or similar sites to get a great graphic. Now, takes about 7 minutes to get an amazing and engaging infographic. You should check them out! What Visme Looks Like

The article Visme Review-Best Infographic Software I Have Found is republished from http://mastermindseo.org

from MasterMindSEO – Feed http://mastermindseo.org/visme-review-best-infographic-software-found/

How To Tell If Your SEO Company Provides Real Results?

Tags

, , , , ,

Have you been working with an SEO company to attract more online consumers to your business? If so, then you’re one step toward the right direction. But instead of simply taking the company’s word that they’ll help skyrocket your organic rankings and bring in a wealth of targeted traffic, you must take a more active role in determining whether they can provide real results. Countless businesses have trusted an SEO agency to take care of their online marketing needs only to have their websites wiped out from the index entirely. Following are telltale signs that allow you to see whether your SEO company actually helps or hurts you. They Aren’t Afraid To Show If you’ve worked with multiple SEO firms in the past, then you have probably come across numerous companies that just wouldn’t tell anything about the actual practices they employ. Many clients also make the mistake of focusing solely on a spike in rankings. What you should understand is that being successful in SEO goes far beyond your placement in the SERPs. Sure, you might enjoy high rankings for some time, but if the company used black hat techniques to get you there, don’t expect to hold on to the number one position. A good sign that the company knows what they’re doing is when they offer reports regularly from the initial consultation all the way through the end of the contract. During the first few weeks or months, the company should provide a complete audit of your website, a link profile analysis, content marketing strategy, and social media marketing plan. Don’t feel satisfied when they say that they have something in the works. Make sure they show you what they do. They Talk About Your Business Another common reason why many businesses don’t achieve the results they want even after working with an SEO company is a gap in communication. Understand that different businesses have varying SEO requirements. This is why your SEO agency must be able to come up with a custom solution based on what your business actually needs. Numerous firms out there, however, use the same tactics on all their clients’ websites. If the company doesn’t ask you for anything, then their strategy is probably limited to building more links to your website from their vast network of spammy domains. An agency that genuinely thinks about the best interests of your business asks you for admin access to your CMS, social accounts, Google Analytics, and Google Webmaster Tools. They may also ask for your list of target keywords and then offer suggestions where improvements can be made. Guarantees?? How many times have you stumbled upon SEO agencies that promise to take your website from the bottom to the top of the search engine results pages? This is one of the biggest red flags to watch out for. The sad thing is that many business owners fall for this claim. You must realize that only Google knows what goes on in their search algorithm. Any […]

How To Tell If Your SEO Company Provides Real Results? See more on: MasterMind Service

from MasterMindSEO – Feed http://mastermindseo.org/tell-seo-company-provides-real-results/

Expected Digital Marketing Strategies to Trend in 2017

Tags

, , , , ,

Are you thinking ahead of time? In 2017, there are digital marketing strategies that you can expect to make waves. These strategies have had established its footage this year and even in the recent years. Let’s dissect and analyze each of them in the later parts of this article. Because this year has neared towards its end, it’s quite important to prepare for a tighter competition next year. Here we go… Today’s digital era is challenging. Everyone in the business sector has to pay attention to investing in a search marketing campaign. The developing of Google friendly content is essential. Generating relevant search traffic is always important in digital marketing. Thus, it is necessary to ensure that your content marketing efforts are designed to draw traffic and convert the user. First, you must be critical to mobile searching methods. For example, in Las Vegas, there are many resorts and hotels that cater to the leisure needs of many people. Now the use of mobile marketing is quite helpful in bringing success to those particular businesses. Just in February in 2016, Accelerated Mobile Pages (AMP) has been the talk of the town. It’s noted that AMP loads fast to provide great results to those people searching solution to their online queries. The Google-hosted cache that is cloud-based delivers pages 30 times faster than the non-AMP pages. It’s amazing, isn’t it? Second, do you like videos? Most people like them. In 2017, video marketing will provide great impacts to online marketers worldwide. Relevant videos on YouTube and other platforms can make every business profitable. The conversion of leads can become higher than ever before. That’s why it is important to look for experts, like Las Vegas SEO, to assist you in realizing this goal. Third, how about Paid Search Advertising? Well, in the past couple of years, paid advertising has been achieving success. Businesses that embrace this particular method on Facebook and Google have had enjoyed higher profits than those not doing it. But the contents are crucial in this aspect. In considering Google Adwords interface, you have to present engaging ads with less blue links to avoid high failure rate. MasterMind Las Vegas is one of the digital experts in this field. Fourth, progressive website apps should focus on mobile targets. Online marketing people are shifting towards a mobile web. Why? Google has just announced that mobile first index is now functional. It works to prioritizing the indexing of a mobile site. This process will work ahead of a desktop site. Thus, you must learn about mobile indexing. Otherwise, you’ll be left behind as the Progressive Web Apps provides great experience for the mobile uses. It is important to complement SEO efforts by digital marketers, like SEO Las Vegas. Those marketers are able to delivering an amazing experience to the users. Web-based apps can work in any mobile browser. Yes, it’s not necessary for every business, yet it can help increase in the mobile search presence. Last, Resource Description Framework Schema […]

The post Expected Digital Marketing Strategies to Trend in 2017 is available on MasterMind Digital

from MasterMindSEO – Feed http://mastermindseo.org/expected-digital-marketing-strategies-trend-2017/

Top 10 Vegas Attractions For Thrill Seekers

Tags

, , , , ,

The Park Vegas This 6-acre promenade has restaurants, cafes, shops, bars and entertainment spots. Its 40-foot Bliss Dance statue is an added attraction. Located between the New York-New York and the Monte Carlo, The Park Vegas is open 24 hours.   Sake Rok Restaurant at The Park   Vegas Indoor Skydiving This gives you the ultimate skydiving experience. It is open Monday-Sunday at 10:00 AM to 8:00 PM and is near the Las Vegas Strip at 200 Convention Center. A single flight costs $75. Neon Museum Located at 770 Las Vegas Blvd. North Las Vegas, Neon Museum represents the vibrant city of Las Vegas. It is more magical during night tour because of its magnificent lights. Tours are available daily but tour times vary. General admission for day tours cost $19, while night tours cost $25. Neon Museum by night   Chateau Night Club  This is at 3655 S. Las Vegas Boulevard and is open only on Wednesday, Friday and Saturday at 10:30 PM to 4:00 AM.  This is a sophisticated and sultry club with a French theme. The posh Chateau Night Club Bellagio Conservatory and Botanical Gardens Las Vegas is also about nature. The Bellagio Conservatory and Botanical Gardens is a 14,000-square feet garden. This is a beautiful conservatory with various flowers, plants and trees.  This is at 3600 Las Vegas Boulevard S.          The Roller Coaster at New York-New York The roller coaster is on the second floor of the New York-New York Hotel-Casino. It has towering drops, many loops and magnificent view of the entire Vegas strip. It is open on Monday-Thursday 11:00 AM to 11:00 PM. On Friday-Saturday, it is open during 10:30 AM to 12:00 AM, while on Sunday 11:00 AM to 11:00 PM.  The ticket costs $14/person. Dream Racing Driving Experience Get high with race driving at the Dream Racing Driving Experience in Las Vegas Motor Speedway. You can race at a certified race track. Plus, driving luxurious cars such as Ferrari, Porsche, McLaren, Lamborghini and GT . Every tour length is around 120 minutes. Adventure Canyon at Buffalo Bill’s This is Las Vegas’ most death-defying 35-foot drop. You will not only get drenched but also you can play laser shooting while taking the water ride. It is open only on Friday-Sunday 12:00 PM – 9:30 PM (Friday and Saturday). On Sundays, it is open on 12:00 PM and will close at 7:30 PM. Buffalo Bill’s is about forty miles south of Vegas in Primm.  Prices are $30 for whole day and $22 for half day.   Discovery Children’s Museum Another a must-experience in Las Vegas is the Discovery Children’s Museum. It is in Downtown at the Donald W. Reynold’s Discovery Center. It is next to The Smith Center. For only $14.50 entrance fee, kids can learn about science, and the culture and arts. The museum is open Monday-Sunday, 10:00 AM to 5:00 PM. Palazzo Waterfall Atrium  This is in the Grand Canal Shoppes at The Venetian. Experience the Palazzo Waterfall Atrium’s beautiful and refreshing view. It has a […]

The post Top 10 Vegas Attractions For Thrill Seekers Read more on: www.mastermindseo.org

from MasterMindSEO – Feed http://mastermindseo.org/top-10-vegas-attractions-thrill-seekers/