Emotional Buyers – Why Your Customers are Buying!

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We all seek to understand exactly why our customers purchase from us. What makes them tic? Why do they purchase from us or from any for that matter? 100’s of books are written on buyers psychology, or making the perfect pitch in order to get the customer to purchase. It is actually not all that complicated to explain but might be a little more difficult to implement consistently. The key to getting your customers to buy is getting them to feel the direct link to your product through their emotional. This doesn’t mean you manipulate them but there is no doubt that using emotion to influence is an effective tool to increasing sales. Fear Of all the emotions used to create sales this is by far the most over used tactic. 2016 was one of the most brutal presidential election the US has seen. There were more fear messages presented to the American People than I can ever recall. The use of the message to create a fear of absolute doom in order to sell the presidency was actually pretty disgusting. All parties involved were incredible passionate and their pleas created splits in the general populations. Why do we bring this up? Simple to prove that the power of Fear as emotion is more intense and last longer than any other. Currently, as of Feb 2017 the messages are still echoing and the passion is still flowing from the political parties. In selling there are multiple ways to use Fear as an emotional tool. For example: Fear of loss, Fear of looking bad, Fear of being left out, Fear of not belonging, etc. To use fear effectively is to build a strong brand, to abuse the fear emotion is the best way to end the life of your product much younger than it should. Security This emotion is something that is often coupled with fear. By using this product x you won’t have to worry about this fatal flaw in your life. We often see this in the Home alarm commercials. Some masked villain is about to break in to do harm, scared away by the alarm. Other phrases say that you can rest securely knowing someone else is watching out for you. This works great for some products and not so well for others. It is an emotion that does lead to more sales or closing the sale. Excitement Every year in January and February we have an series of events in the US that draws more excitement than any other event. The weekends leading up can only be expressed in an absolutely frenzy of excitement. Fans of their favorite team anticipate this excitement as their home team advances. The home town of the winner of the Super Bowl is an absolute mad house of excitement. When selling there are multiple ways to create this excitement. It can come through your ad copy, through others that are purchasing, or something as simple as a once in a lifetime contest. […]

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WordPress Security-How To Keep Your Website Safe Online

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Are you unintentionally helping cyber criminals distribute malicious code to your customers, friends and family through your website? Read on to find out, and how to prevent it. (Or Click Here to get your site tested for FREE) As scary as the thought may be, more and more WordPress websites are being found silently distributing malicious code because they’ve become infected with website malware (malicious software) under the radar of the site owners and administrators. It’s true, 30,000 new websites are identified EVERY DAY distributing malicious code to their visitors! (according to Sophos Labs) The majority of these 30,000 sites belong to ordinary small businesses. It’s not that the cybercriminals are targeting each specific small business they infect. Instead they have created automated tools that crawl the web for vulnerable sites. If a vulnerable site is found, these programs will automatically infect the host site and begin sending out more copies of itself to any passers by. Thus these automated programs, or “bots” can spread and infect many sites secretly before they are detected. Just 5 years ago, these malicious bots played a much smaller role on the web so malware infections on WordPress websites were a less common problem. But over these last few years, malicious bot traffic has increased to a whopping 30% of all web traffic! (According to Incapsula) Here at HogTheWeb.com our security team has noticed this increasing trend as well. When looking at the statistics from one of our clients websites that is protected by our Firewall, we can see that almost HALF of the traffic coming to this site had to be blocked because it was detected to be malicious. That client was very happy that she had our firewall in place, otherwise her site would have almost certainly become infected. If you’re concerned if your WordPress website is vulnerable or already infected, you can get a free scan by the HogTheWeb security team HERE. Here are the top 5 basic steps you can take to ensure your WordPress website is protected from such intrusions. 1. Keep Your WordPress, Plugins, and Themes All Up to Date One of primary reasons that developers come out with updated versions of their software is because security vulnerabilities are detected and must be patched and closed to prevent intrusions.  If you don’t keep your site software up to date, then you aren’t closing these security holes that will inevitably be entry points for malware. Did you ever notice that after you do a lot of site updates some of the things on your site get out of whack? This is a common grievance of WordPress users. This is due to the fact that every plugin and theme, and WordPress itself is developed by a totally different team of developers, and each configuration of the hundreds of plugins and themes has never been tested with the updated code before they take it live. So your site ends up being the test site for your particular configuration of plugins and themes. Unfortunately this […]

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Visme Review-Best Infographic Software I Have Found

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I really do love using Visme. It is a super easy to use program. I highly recommend anyone who is looking to make a fantastic graphic, presentation or infographic to look into using Visme. Not being a photoshop pro, I always thought making great graphics was not in my wheel house. I had to wait days on Fiverr or similar sites to get a great graphic. Now, takes about 7 minutes to get an amazing and engaging infographic. You should check them out! What Visme Looks Like

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How To Tell If Your SEO Company Provides Real Results?

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Have you been working with an SEO company to attract more online consumers to your business? If so, then you’re one step toward the right direction. But instead of simply taking the company’s word that they’ll help skyrocket your organic rankings and bring in a wealth of targeted traffic, you must take a more active role in determining whether they can provide real results. Countless businesses have trusted an SEO agency to take care of their online marketing needs only to have their websites wiped out from the index entirely. Following are telltale signs that allow you to see whether your SEO company actually helps or hurts you. They Aren’t Afraid To Show If you’ve worked with multiple SEO firms in the past, then you have probably come across numerous companies that just wouldn’t tell anything about the actual practices they employ. Many clients also make the mistake of focusing solely on a spike in rankings. What you should understand is that being successful in SEO goes far beyond your placement in the SERPs. Sure, you might enjoy high rankings for some time, but if the company used black hat techniques to get you there, don’t expect to hold on to the number one position. A good sign that the company knows what they’re doing is when they offer reports regularly from the initial consultation all the way through the end of the contract. During the first few weeks or months, the company should provide a complete audit of your website, a link profile analysis, content marketing strategy, and social media marketing plan. Don’t feel satisfied when they say that they have something in the works. Make sure they show you what they do. They Talk About Your Business Another common reason why many businesses don’t achieve the results they want even after working with an SEO company is a gap in communication. Understand that different businesses have varying SEO requirements. This is why your SEO agency must be able to come up with a custom solution based on what your business actually needs. Numerous firms out there, however, use the same tactics on all their clients’ websites. If the company doesn’t ask you for anything, then their strategy is probably limited to building more links to your website from their vast network of spammy domains. An agency that genuinely thinks about the best interests of your business asks you for admin access to your CMS, social accounts, Google Analytics, and Google Webmaster Tools. They may also ask for your list of target keywords and then offer suggestions where improvements can be made. Guarantees?? How many times have you stumbled upon SEO agencies that promise to take your website from the bottom to the top of the search engine results pages? This is one of the biggest red flags to watch out for. The sad thing is that many business owners fall for this claim. You must realize that only Google knows what goes on in their search algorithm. Any […]

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Expected Digital Marketing Strategies to Trend in 2017

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Are you thinking ahead of time? In 2017, there are digital marketing strategies that you can expect to make waves. These strategies have had established its footage this year and even in the recent years. Let’s dissect and analyze each of them in the later parts of this article. Because this year has neared towards its end, it’s quite important to prepare for a tighter competition next year. Here we go… Today’s digital era is challenging. Everyone in the business sector has to pay attention to investing in a search marketing campaign. The developing of Google friendly content is essential. Generating relevant search traffic is always important in digital marketing. Thus, it is necessary to ensure that your content marketing efforts are designed to draw traffic and convert the user. First, you must be critical to mobile searching methods. For example, in Las Vegas, there are many resorts and hotels that cater to the leisure needs of many people. Now the use of mobile marketing is quite helpful in bringing success to those particular businesses. Just in February in 2016, Accelerated Mobile Pages (AMP) has been the talk of the town. It’s noted that AMP loads fast to provide great results to those people searching solution to their online queries. The Google-hosted cache that is cloud-based delivers pages 30 times faster than the non-AMP pages. It’s amazing, isn’t it? Second, do you like videos? Most people like them. In 2017, video marketing will provide great impacts to online marketers worldwide. Relevant videos on YouTube and other platforms can make every business profitable. The conversion of leads can become higher than ever before. That’s why it is important to look for experts, like Las Vegas SEO, to assist you in realizing this goal. Third, how about Paid Search Advertising? Well, in the past couple of years, paid advertising has been achieving success. Businesses that embrace this particular method on Facebook and Google have had enjoyed higher profits than those not doing it. But the contents are crucial in this aspect. In considering Google Adwords interface, you have to present engaging ads with less blue links to avoid high failure rate. MasterMind Las Vegas is one of the digital experts in this field. Fourth, progressive website apps should focus on mobile targets. Online marketing people are shifting towards a mobile web. Why? Google has just announced that mobile first index is now functional. It works to prioritizing the indexing of a mobile site. This process will work ahead of a desktop site. Thus, you must learn about mobile indexing. Otherwise, you’ll be left behind as the Progressive Web Apps provides great experience for the mobile uses. It is important to complement SEO efforts by digital marketers, like SEO Las Vegas. Those marketers are able to delivering an amazing experience to the users. Web-based apps can work in any mobile browser. Yes, it’s not necessary for every business, yet it can help increase in the mobile search presence. Last, Resource Description Framework Schema […]

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Top 10 Vegas Attractions For Thrill Seekers

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The Park Vegas This 6-acre promenade has restaurants, cafes, shops, bars and entertainment spots. Its 40-foot Bliss Dance statue is an added attraction. Located between the New York-New York and the Monte Carlo, The Park Vegas is open 24 hours.   Sake Rok Restaurant at The Park   Vegas Indoor Skydiving This gives you the ultimate skydiving experience. It is open Monday-Sunday at 10:00 AM to 8:00 PM and is near the Las Vegas Strip at 200 Convention Center. A single flight costs $75. Neon Museum Located at 770 Las Vegas Blvd. North Las Vegas, Neon Museum represents the vibrant city of Las Vegas. It is more magical during night tour because of its magnificent lights. Tours are available daily but tour times vary. General admission for day tours cost $19, while night tours cost $25. Neon Museum by night   Chateau Night Club  This is at 3655 S. Las Vegas Boulevard and is open only on Wednesday, Friday and Saturday at 10:30 PM to 4:00 AM.  This is a sophisticated and sultry club with a French theme. The posh Chateau Night Club Bellagio Conservatory and Botanical Gardens Las Vegas is also about nature. The Bellagio Conservatory and Botanical Gardens is a 14,000-square feet garden. This is a beautiful conservatory with various flowers, plants and trees.  This is at 3600 Las Vegas Boulevard S.          The Roller Coaster at New York-New York The roller coaster is on the second floor of the New York-New York Hotel-Casino. It has towering drops, many loops and magnificent view of the entire Vegas strip. It is open on Monday-Thursday 11:00 AM to 11:00 PM. On Friday-Saturday, it is open during 10:30 AM to 12:00 AM, while on Sunday 11:00 AM to 11:00 PM.  The ticket costs $14/person. Dream Racing Driving Experience Get high with race driving at the Dream Racing Driving Experience in Las Vegas Motor Speedway. You can race at a certified race track. Plus, driving luxurious cars such as Ferrari, Porsche, McLaren, Lamborghini and GT . Every tour length is around 120 minutes. Adventure Canyon at Buffalo Bill’s This is Las Vegas’ most death-defying 35-foot drop. You will not only get drenched but also you can play laser shooting while taking the water ride. It is open only on Friday-Sunday 12:00 PM – 9:30 PM (Friday and Saturday). On Sundays, it is open on 12:00 PM and will close at 7:30 PM. Buffalo Bill’s is about forty miles south of Vegas in Primm.  Prices are $30 for whole day and $22 for half day.   Discovery Children’s Museum Another a must-experience in Las Vegas is the Discovery Children’s Museum. It is in Downtown at the Donald W. Reynold’s Discovery Center. It is next to The Smith Center. For only $14.50 entrance fee, kids can learn about science, and the culture and arts. The museum is open Monday-Sunday, 10:00 AM to 5:00 PM. Palazzo Waterfall Atrium  This is in the Grand Canal Shoppes at The Venetian. Experience the Palazzo Waterfall Atrium’s beautiful and refreshing view. It has a […]

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The 10 Best Tours Of The Las Vegas Strip

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Enjoy Las Vegas Strip with the following best tours: Las Vegas Lights Night Tour by Open-Air Jeep The Las Vegas Lights Night Tour provides a 3.5-hour tour to the best spots along Las Vegas Strip using an open-air jeep with driver. The best spots include the dancing fountains at Bellagio, light show at Freemont Street, and the filming location of the TV show “Pawn Stars.” The night tour usually costs around $82. The dancing fountains at Bellagio https://www.facebook.com/Vegas/     The Freemont Street Experience https://www.facebook.com/Vegas/ Las Vegas Strip Night Flight by Helicopter  This 8-minute helicopter tour gives you a view of the colorful Las Vegas Strip. Usually, there is a champagne toast before the flight. From up above, you can view down the dazzling lights of the Stratosphere, Bellagio, the Freemont St. and so much more. The helicopter tour usually costs around $90. The visible Stratosphere in a night helicopter tour https://www.facebook.com/Vegas/ Las Vegas Night Tour in Limousine  To further feel the luxurious Las Vegas life, you can take a night tour along the Vegas Strip through a limousine with driver. The 3.5-hour limo tour allows you to stop and watch the outdoor shows. A complimentary bottle of champagne is also usually available during limo night tours. The prices for the limo tour range from $190-$500, depending on the kind of limo you will be using.    Limo night tours allow you to stop-over the always lively Sin City in Las Vegas Strip   The MGM Grand facade   Party Bus Tours Party tours usually come in a bus wherein your group of friends can enjoy club hopping in Las Vegas. Aside from visiting various clubs, you can also have your own parties inside the bus. The tour comes with a host and some drinks. The typical rate for party tours is around $90. Ladies’ squad enjoying the party bus tour https://www.vegas.com/tours/las-vegas-tours/club-crawl/ Club Crawl https://www.vegas.com/tours/las-vegas-tours/club-crawl/ Hog Car Tours  Do you want to tour the Las Vegas Strip in a cute pink hog car? Then, this is the best tour style for you. Visit and take photos of various attraction sites at the Strip either during day time or at night. You will be guided by a host/driver. Complimentary foods and drinks are also available during the tour. Rate is usually around $270. Roam around Las Vegas in a cute pink car https://www.tripadvisor.com.ph/Attraction_Review-g45963-d9865455-Reviews-Hog_Car_Tours-Las_Vegas_Nevada.html#photos;geo=45963&detail=9865455&ff=173337849&albumViewMode=hero&albumid=101&baseMediaId=173337849&thumbnailMinWidth=50&cnt=30&offset=-1&filter=7 You can drive around Las Vegas Strip with Hog’s car Big Bus Tours Big bus tours are available when taking a tour around Las Vegas Strip. Big buses have open-air roof deck which gives guests a wider view of Las Vegas. Tickets are usually around $3-$4. Big Bus tours for both day and night tours Walk Tours  You can also get up close and personal with Las Vegas through walk tours. This can be a little bit challenging because you have to walk the entire Las Vegas Strip. Be sure to wear comfortable shoes. There are tour guides who can guide you with this walk tour. Their rates […]

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Top 5 Outdoor Adventures in Las Vegas

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When one thinks of Las Vegas, slot machines and baccarat tables come to mind. But this city in the state of Nevada is The Entertainment Capital of the World for a reason. The entertainment the city offers is endless. So the next time you are in Vegas, stop losing money. Instead, gain more life experience—gain an adventure. Here are the top five outdoor adventures in Las Vegas: Richard Petty Driving Experience             One of the most exhilarating experiences in the world is driving without regulation. The Las Vegas Motor Speedway allows tourists to feel like Michael Schumacher. At just $109, you can already feel like the king of the road. There are three alternatives to enjoying this Richard Petty Driving Experience. In Ride-Along, you ride in the passenger side. A professional instructor will drive you around the track. In Rookie Experience, you will drive eight laps. The professional instructor rides in the passenger seat. As for the King Experience, you will enjoy a total of 18 laps. Zero 1 Desert Adventures Tour The Mojave Desert is the driest desert in North America. It has three parks. One is the Death Valley National Park. It is as breath-taking as the Joshua Tree National Park. And of course, there is a Mojave National Preserve. These provide a picturesque scene that tourists flock to. This is one of the major attractions in Las Vegas. The Zero 1 Desert Adventures Tour allows tourists to go off-roading. They will be aboard a Polaris RZR XP1000. Hiking Hard to imagine why people would ever leave the casinos while in Las Vegas. But some people are adventure seekers. The Red Rock Canyon National Conservation Art gives thrill-seekers a chance to hike. Beginners may be able to use shorter Lost Creek Tail. The trail leads to a seasonal waterfall that just looks so pretty. If you’re an experienced hiker, you may use the Turtlehead Peak. Picnic in the Grand Canyon This is a once-in-a-lifetime experience that families will surely remember for the rest of their lives. Or you can do this with your significant other, too. Through this adventure choice, the hotel will pick you up on a limousine to drop it off here. At the Grand Canyon area, a helicopter will then whisk you away. The helicopter ride will allow you the prefect ride to check on. The ride shows glimpses of Lake Mead, Hoover Dam and Colorado River. Wild West Horseback Adventures You can be a cowboy for one whole day. This is a Wild West Horseback Adventure. You will even enjoy a Western-style luncheon. The one-hour adventure is best undergone with friends. After the ride, you can visit a cowboy town and a petting zoo. See? There are too many adventures that you may do in Las Vegas. Not all things in Vegas need chips and loads of money. It’s about time people also enjoy the tourist attractions of Vegas. There are so many attractions in Vegas that are often overlooked. How about taking home some […]

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The 10 Best Luxury Hotels in Las Vegas

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Las Vegas is The Entertainment Capital of the World. It has a lot of casinos and lively shows and classy musical acts. It is a resort city—home to hundreds of hotels. Choosing the best hotel or resort to stay in is a tall order. We have listed the 10 best luxury hotels in Las Vegas based on recommendations and feedback. Here is the list for your perusal:                 The Mansion Thousands of people flock to Las Vegas every day. So a long line in the check-in counter is a regular occurrence. But in The Mansion of the MGM Grand, you don’t need to wait for anyone. This luxury hotel gives the best and most luxurious service to its clientele. A room at the mansion may cost $350 a day.                 Skylofts This is where one experiences modern urban lifestyle. The development believes in “open concept” design. This means that the living room, dining room and kitchen flow together as one space. The lofts adhere to the green standards. Staying in the Skylofts will cost you over $900 a day.                 The Villas This is paradise in the center of Las Vegas. The Villas gives you both luxury and privacy. You can have your own private villa or lanai starting at $1,500.                 The Cromwell   It is not as expensive as the others, but just as luxurious. Visitors rave about the friendly hotel staff. Some are calling it the “Friendliest Casino on the Strip.” Room rates start at $143.                 The Palazzo The rooms in The Palazzo are huge. It is perfect for family vacations. It is also ideal for bridal showers and stag parties. The room rate starts at over $200. (Photo: https://www.facebook.com/Vegas/)                 The Venetian This is another accommodation that boasts of large rooms. Since it is a large room, expect to find not just the bedroom but the walk-in closet as well. Rooms here are between $200 and $500.                 ARIA This five-star accommodation is a one-stop destination. It is home to one of the hottest clubs in Las Vegas. It also has a wide array of luxury items up for grabs in the strip’s many shops. There are great fine dining options to choose from.                 The Bellagio At $200 to $500, the Bellagio is worth every penny. It is in the middle of the strip. This makes it the perfect spot to party. After that, you can transfer wherever you want.                 Mandalay Bay When you’ve checked in to this hotel, you never want to leave. It is only over $100 to over $500 bucks a day.                 Four Seasons The Four Seasons Hotel is popular all over the world, and for good reason. Room rates start at $200. So here are the 10 best luxury hotels in Las Vegas. According to Forbes magazine, these luxury properties will help make our lives easier. Las Vegas is home to about half of the 40 biggest hotels in the world. These hotels offer lodging minus the long […]

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How To 10X Your Business By Outsourcing-[Guest Post With Vitale Web Solutions]

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If you’re in business, especially if you’ve been in business for more than a year, you’ve probably heard of or know something about a concept called search engine optimization, also known as SEO. Simply, Google, for example is a search engine, so when someone performs a search query, a search engine optimization expert then knows how to optimize your website for Google’s robots that go out, search all the websites to read and discover what they are about, and who they are associated with, as in a “bad neighborhood” or “ good neighborhood”, and if they are in accordance with Google’s algorithmic rules, of what they feel is the best to the worst starting at number 1 page 1, all the way down hundreds of pages.  Of course page 1 is where all the action’s at and who doesn’t want to be #1 right?  Well that’s a job of an Expert SEO Consultant, a full-time job, one in which the consultant has know what is working currently with Google as their algorithms change constantly. You already have a business to run, so I’m going to go over advantages of hiring an expert, what it can do for you, and how to choose the right consultant for you and your business to grow immensely through Google’s Search Result Pages, or SERP’s for short. Why do I need to hire an expert for SEO? You need to hire an expert to do your search engine optimization for your business because you’re ready have a business to run and this is a full-time job that takes constant learning constantly learning staying up in your network having Mastermind groups being part of those you know meeting weekly there’s a lot that goes involved testing making sure that you know exactly what Google is wanting right now because they’re always changing and a lot of the times they don’t tell you or they miss guide you so if you don’t know what you’re doing completely you could have a website on Google 1 day and the next day it’s gone  because it was penalized by Google. It Can Build A Good Reputation If you are a new business or if you’re an existing one and now you’re getting on the Internet for the 1st time, or if you want to revamp it all, one great thing that happens with proper SEO is that it will create a reputation. As your company receives reviews naturally by many sites such as Yelp, Facebook, Google+ etc, then the SEO is going to enhance them, so that when a potential customer Google’s your company’s name to do research because approx 80- 90% of people go online to check a company out before they actually decide to do business with them, so a good reputation goes a long way online, which can be created with SEO. Your competitors are using SEO, so why aren’t you? This is probably one of the biggest reasons to have SEO in your advertising budget, […]

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